Digital marketing has become a crucial tool for businesses across industries, including nursing homes. As more people search for senior living options online, it’s important for nursing homes to have a strong digital presence. Here are 10 digital marketing statistics that will impact your nursing home business, based on research from the Pew Research Center, Google, and other reputable sources.
- 96% of Americans aged 65 and older use the internet, according to the Pew Research Center. This means that seniors are increasingly using the internet to research senior living options and connect with loved ones.
- 77% of online health seekers start their search on Google, according to the Pew Research Center. This highlights the importance of having a strong presence on Google, through both paid and organic search.
- 46% of internet users aged 65 and older use Facebook, according to the Pew Research Center. Facebook can be a valuable platform for nursing homes to connect with potential residents and their families.
- 63% of Google’s search traffic comes from mobile devices, according to Google. This means that nursing homes should ensure their website is mobile-friendly and optimized for mobile search.
- Video marketing can increase landing page conversion rates by up to 80%, according to HubSpot. Nursing homes can use video to showcase their facilities and amenities, and to provide educational content for potential residents and their families.
- 72% of consumers who did a local search visited a store within five miles, according to HubSpot. This highlights the importance of local search optimization for nursing homes, especially those targeting a specific geographic area.
- 84% of people trust online reviews as much as personal recommendations, according to BrightLocal. Nursing homes should encourage satisfied residents and families to leave positive reviews on platforms like Google My Business and Yelp.
- 45% of people are more likely to visit a website if it’s mobile-friendly, according to Google. Nursing homes should prioritize mobile optimization to provide a seamless user experience for potential residents and their families.
- Email marketing has an average ROI of $38 for every $1 spent, according to Campaign Monitor. Nursing homes can use email to stay in touch with current and potential residents, providing updates on events, activities, and amenities.
- 80% of marketers believe that personalization leads to higher engagement, according to Epsilon. Nursing homes can use personalization in their email marketing and other digital communications to tailor messages to individual recipients.
In conclusion, digital marketing plays an increasingly important role in the success of nursing homes. By optimizing their digital presence for search, social media, and mobile, and by using video and personalization to engage with potential residents and their families, nursing homes can increase occupancy rates and establish themselves as leaders in the senior living industry.
Reference:
- “Older Adults and Technology Use,” Pew Research Center
- “Health Online 2013,” Pew Research Center
- “Social Media Use in 2021,” Pew Research Center
- “The Mobile Playbook,” Google
- “The State of Video Marketing in 2021,” HubSpot
- “50 Stats You Need to Know About Online Reviews,” BrightLocal
- “How Website Design Impacts Your Marketing Strategy,” Google
- “70 Email Marketing Stats You Need to Know,” Campaign Monitor
- “The Power of Me: The Impact of Personalization on Marketing Performance,” Epsilon
