Marketing Tactics to Attract More Patients

As the population ages, the demand for skilled nursing facilities continues to grow. However, with increased competition and changing regulations, it can be difficult for skilled nursing facilities to stand out and attract new patients. This is where marketing comes in – by utilizing effective marketing tactics, skilled nursing facilities can increase their visibility and attract more patients. In this article, we will explore five key marketing tactics for skilled nursing facilities to attract more patients.

1. Develop a Strong Online Presence

In today’s digital age, having a strong online presence is crucial for any business. This is especially true for skilled nursing facilities, as patients and their families often turn to the internet to research facilities before making a decision. A strong online presence can include a website with detailed information about the facility and its services, as well as social media accounts where the facility can interact with potential patients and their families. Additionally, having positive online reviews can greatly increase a facility’s credibility and attract new patients.

2. Utilize Targeted Advertising

While traditional advertising methods such as television and print ads can be effective, they can also be costly and may not reach the right audience. Targeted advertising, on the other hand, allows skilled nursing facilities to reach specific groups of people who are more likely to be interested in their services. For example, Facebook Ads allows businesses to target specific demographics such as age, location, and interests.

3. Host Events and Seminars

Hosting events and seminars is a great way for skilled nursing facilities to connect with potential patients and their families. These events can include tours of the facility, informational seminars about the services offered, and opportunities to meet staff members. By providing a welcoming and informative experience, skilled nursing facilities can build trust and establish relationships with potential patients and their families.

4. Offer Referral Programs

Referral programs can be a powerful tool for skilled nursing facilities to attract new patients. By offering incentives for current patients to refer their friends and family, facilities can tap into the power of word-of-mouth marketing. For example, a facility could offer a discount on services or a gift card for successful referrals.

5. Focus on Customer Service

While marketing tactics such as advertising and events can attract new patients, providing excellent customer service is what will keep them coming back. Skilled nursing facilities should focus on creating a welcoming and caring environment for their patients and their families. This includes offering personalized care, responding promptly to concerns and questions, and providing a high level of attention to detail.

Utilizing these five marketing tactics, skilled nursing facilities can increase their visibility, establish relationships with potential patients and their families, and ultimately attract more patients. By developing a strong online presence, utilizing targeted advertising, hosting events and seminars, offering referral programs, and focusing on customer service, skilled nursing facilities can stand out in a competitive market and provide the best care possible to their patients.

References:

1. “Why Online Reviews Matter for Your Business.” Yelp for Business Owners, Yelp, 2023, www.yelp.com/business.
2. “Targeting.” Facebook Business, Facebook, 2023, www.facebook.com/business/help/269870236798905.
3. “How to Host a Successful Open House.” Senior Housing News, 12 Oct. 2016, seniorhousingnews.com/2016/10/12/host-successful-open-house.
4. “The Power of Referral Marketing.” Forbes, Forbes Magazine, 12 Nov. 2019, www.forbes.com/sites/forbesagencycouncil/2019/11/12/the-power-of-referral-marketing.