Paid Ads vs. SEO: Which is Better?

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Digital Product, Sales, Tips

Paid Ads vs. SEO: Which is Better? You are likely always looking for ways to attract more potential residents and their families. One effective way to do this is by investing in digital marketing. However, when it comes to digital marketing, many nursing homes and senior care facilities are unsure of which strategy to pursue: […]

How a Social Media Audit Can Help You

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Digital Product, SEO, Tips

How a Social Media Audit Can Help You It has become essential for businesses to maintain a strong online presence. This is particularly important for nursing homes and senior care facilities, which rely heavily on families and potential residents to choose their services. One way to ensure that your online appearance is appealing to these […]

Six Ways to Improve Conversions

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Events, Sales, SEO, Tips

Six Ways to Improve Conversions for Senior Living Facilities Senior living facilities are an essential part of our society, providing a safe and comfortable environment for elderly individuals who require assistance with daily activities. However, despite the growing demand for senior living facilities, competition among providers is fierce. To succeed in this industry, you need […]

What Is The Best Frequency for Sending Marketing Emails to Families?

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Events, Marketing, Sales, SEO, Tips

As a nursing home, it is essential to stay in touch with families of your residents. One way to do this is through marketing emails. However, determining the best frequency for sending these emails can be a tricky task. Sending too many emails can lead to unsubscribes, while not sending enough can result in families […]

11 Creative Ways to Grow Your Email List

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Digital Product, Marketing, Sales, Tips

Email marketing is an effective way to reach your audience and promote your business. But to have a successful email marketing campaign, you need to have an email list. Building a quality email list takes time and effort, but the benefits are worth it. Here are 11 creative ways to grow your email list. Use […]