The Benefits of Partnering with Healthcare Referral Sources in Skilled Nursing Facility Marketing
Marketing is an essential aspect of running a skilled nursing facility, as it helps you attract new patients and retain current ones. While there are many marketing strategies available to promote your facility, partnering with healthcare referral sources is one of the most effective ways to increase your patient base. In this article, we will discuss the benefits of partnering with healthcare referral sources in skilled nursing facility marketing, and provide real-life examples to illustrate our points.
Benefit #1: Increased Patient Referrals
One of the primary benefits of partnering with healthcare referral sources is the increased number of patient referrals. Healthcare referral sources, such as hospitals, home healthcare agencies, and physicians, have a direct line of communication with patients who are in need of skilled nursing care. By partnering with these sources, you can tap into their patient networks and increase your patient base.
For example, according to the website of HealthPro Heritage, a national healthcare consulting and management firm, partnering with healthcare referral sources can help skilled nursing facilities achieve higher patient census and revenue growth.
Benefit #2: Improved Reputation
Partnering with reputable healthcare referral sources can also improve your skilled nursing facility’s reputation. Referral sources are selective in whom they refer their patients to, and by partnering with them, you are demonstrating that your facility meets their standards. This can lead to a positive perception among patients, family members, and the healthcare community.
For instance, the website of Kindred Healthcare, a national healthcare provider, states that partnerships with referral sources can help improve a skilled nursing facility’s reputation and lead to increased patient satisfaction.
Benefit #3: Access to New Markets
Partnering with healthcare referral sources can also provide access to new markets. For example, if you partner with a home healthcare agency, you may gain access to patients who require skilled nursing care at home. By expanding your patient base, you can increase your revenue and establish yourself as a leader in the skilled nursing industry.
According to the website of the National Association for Home Care & Hospice, partnering with home healthcare agencies can help skilled nursing facilities enter new markets and expand their services.
Benefit #4: Increased Collaboration
Partnering with healthcare referral sources can also lead to increased collaboration between healthcare providers. By working closely with referral sources, you can gain a better understanding of their patients’ needs and provide more comprehensive care. This can lead to better patient outcomes and increased patient satisfaction.
For example, the website of Brookdale Senior Living Solutions, a national senior living provider, states that partnerships with healthcare referral sources can lead to better collaboration between healthcare providers and improved patient outcomes.
Partnering with healthcare referral sources can be a highly effective marketing strategy for skilled nursing facilities. By increasing patient referrals, improving your facility’s reputation, accessing new markets, and fostering collaboration, you can position your facility for long-term success in the skilled nursing industry. If you’re looking to partner with healthcare referral sources, reach out to local hospitals, home healthcare agencies, and physicians to explore potential partnerships.
References:
- HealthPro Heritage. (n.d.). Skilled nursing facility marketing. Retrieved from https://www.healthpro-heritage.com/skilled-nursing-facility-marketing
- Kindred Healthcare. (n.d.). Skilled nursing facilities. Retrieved from https://www.kindredhealthcare.com/our-services/post-acute-care/skilled-nursing-facilities
- National Association for Home Care & Hospice. (n.d.). Partnering with skilled nursing facilities. Retrieved from https://www.nahc.org/education-and-events/partnering-with-skilled-nursing-facilities/
- Brookdale Senior Living Solutions. (n.d.). Building referral relationships. Retrieved from https://www.brookdale.com/en/our-services/healthcare-services/sk
