As a nursing home, it is essential to stay in touch with families of your residents. One way to do this is through marketing emails. However, determining the best frequency for sending these emails can be a tricky task. Sending too many emails can lead to unsubscribes, while not sending enough can result in families forgetting about your nursing home. So, what is the best frequency for sending marketing emails to families from a nursing home? Let’s explore some factors to consider.
- Content Quality
The quality of your email content is critical. You want to provide families with useful and engaging information. Sending frequent emails with low-quality content can lead to unsubscribes. On the other hand, if you only send one email a month but it’s packed with valuable information, families are more likely to remain subscribed. Therefore, it’s important to focus on quality over quantity.
- Resident Updates
Your marketing emails can serve as a way to update families on their loved one’s wellbeing. If your nursing home has a resident newsletter, it’s a good idea to include the latest edition in your marketing emails. Doing so provides families with a sense of comfort knowing what their loved one is up to while living in your nursing home. In this case, a monthly email may be sufficient.
- Events and Activities
If your nursing home regularly hosts events and activities, such as holiday parties, game nights, or educational seminars, it’s essential to include these in your marketing emails. Doing so keeps families informed and increases their chances of attending. In this case, sending an email a week or two before an event or activity is suitable.
- Staff and Facility Updates
Lastly, it’s important to keep families updated on any changes in staffing or facility updates. For instance, if you hire a new nurse or undergo a renovation, families want to know. These updates can be included in your regular marketing emails or sent out separately as needed.
The best frequency for sending marketing emails to families from a nursing home depends on several factors. Content quality is crucial, and it’s important to focus on providing families with valuable information. Resident updates, events and activities, staff and facility updates are also essential to include in your emails. Ultimately, finding the right frequency for your nursing home may require some trial and error. However, by keeping these factors in mind, you can create a successful email marketing strategy that keeps families informed and engaged.
